We are seeking a Market Research Specialist to join our team and play a vital role in analyzing and understanding market dynamics to support business growth. This position is ideal for someone who is analytical, detail-oriented, and has a passion for uncovering trends, consumer needs, and opportunities in the market.
Key Responsibilities:
- Market Analysis: Conduct in-depth research to analyze market trends, customer behavior, and industry dynamics to identify potential business opportunities.
- Needs Assessment: Perform needs assessments to understand customer requirements, preferences, and challenges.
- Competitor Research: Gather and evaluate information on competitors to determine market positioning, pricing strategies, and unique selling points.
- Data Collection: Use surveys, interviews, focus groups, and other research methods to collect qualitative and quantitative data.
- Reporting: Prepare detailed reports and presentations to summarize findings, insights, and actionable recommendations for the management team.
- Collaboration: Work closely with marketing, sales, and product development teams to provide insights that inform strategies and decision-making.
- Trend Monitoring: Stay updated with the latest market trends, consumer behaviors, and technological advancements to provide timely insights.
Ideal Candidate:
- Analytical Skills: Strong ability to interpret data, identify patterns, and provide actionable insights.
- Communication Skills: Excellent verbal and written communication skills to present findings clearly and effectively.
- Problem-Solving: Proactive in identifying challenges and proposing creative solutions.
- Time Management: Ability to manage multiple projects efficiently and meet deadlines in a part-time role.
- Technical Proficiency: Familiarity with research tools, survey platforms, and Microsoft Office Suite. Knowledge of data visualization tools is a plus.
- Education: Background in marketing, business, economics, or a related field is preferred.
- Experience: Prior experience in market research or a related field is an advantage but not mandatory.
Job Details:
- Type: Part-Time
- Salary: 250 OMR per month
- Work Environment: Flexible hours, with opportunities to work both remotely and on-site as needed.